In Mark Hughes book Buzzmarketing, he talks about the five most written about stories in the media:
1. The David and Goliath story
2. The unusual or outrageous story
3. The controversy story
4. The celebrity story
5. What’s already hot in the media
This brought me to think about the recent Fake Stephen Conroy controversy. Leslie Nassar had created an avid following on Twitter under his Telstra pseudonym, and when even the slightest rumour started about the Aussie telco stepping in to remove this on-line sensation – Tweeps and bloggers everywhere were up in arms.
Let’s think back to some of the on-line blunders that have created a huge amount of interest:
- Vincent Ferrari vs. AOL
- Jeff Jarvis vs. Dell (a.k.a “Dell Hell”)
- Steve Spangler vs. Coke (a.k.a “Diet Coke and Mentos Eruption)
Are we beginning to see a pattern here?
While I like to see the little guy sticking it to the big guy as next as the next person – would some of these stories have created as much buzz or interest on-line, if it had been normal Joe vs. normal Fred? Or is it that we love to see corporations make mistakes?