The Buzz

22 05 2009

the buzz

IAG launched a brand new general insurance company as of last Friday – The Buzz.

IAG began their journey into creating their new business by listening to insurance customers, in order to develop a new online insurance company.

myinsuranceideas launched late last year (a community that I helped with), with the purpose of brainstorming ideas, customer’s thoughts, and insurance opinions – all of which has helped in working towards creating a new and innovative online insurance company.

Worth taking a look at this post on the launch of The Buzz which can be read on the Better Banking Blog.

A big congratulations to The Buzz Insurance for their launch last Friday.



One response

3 06 2009

Extremely interesting from an innovation process / approach point of view and the co-producing of the design of IAG’s product with their customers or prospects. SystemicLogic’s research indicates that organisations are increasingly welcoming the Open Innovation approach.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: