The Buzz

22 05 2009

the buzz

IAG launched a brand new general insurance company as of last Friday – The Buzz.

IAG began their journey into creating their new business by listening to insurance customers, in order to develop a new online insurance company.

myinsuranceideas launched late last year (a community that I helped with), with the purpose of brainstorming ideas, customer’s thoughts, and insurance opinions – all of which has helped in working towards creating a new and innovative online insurance company.

Worth taking a look at this post on the launch of The Buzz which can be read on the Better Banking Blog.

A big congratulations to The Buzz Insurance for their launch last Friday.

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One response

3 06 2009
SystemicLogic

Extremely interesting from an innovation process / approach point of view and the co-producing of the design of IAG’s product with their customers or prospects. SystemicLogic’s research indicates that organisations are increasingly welcoming the Open Innovation approach.

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