Money can’t buy me love…

7 04 2009

australian-moneyA little while ago a community that I am managing decided to run a competition on the site.

The basic premise was that the best idea of the week would receive a gift card, with one winner being chosen each week, for several weeks.

The response was significant, hundreds of ideas poured through the site – while many were similar to each other, other were original and insightful.

It can be a difficult task engaging your audience and encouraging them to participate in this site, whether it be by leaving a comment or idea, taking a survey or simply voting.

Are competitions the best way to rally up your audience?

Does a competition encourage quantity rather than quality, and while a prize can persuade participation, how can you ensure that your members will remain after the contest has finished?