I feel quite strongly about the fact that Facebook is not a suitable fit for all brands.
For brands who are wanting to set up some kind of presence within social media, Facebook is an easy to set-up, cheap option – but just by setting up a page within the popular social network, doesn’t really ensure that you are engaging with your customers effectively.
Just being on Facebook ≠ smart social media plan.
But that being said, there are tools within the platform which brands can use to engage their customers.
- Set up a group page, where your customers can become “Fans”
- Advertise on the right hand column
- Create an application
Mashable has a great article which explains the “5 Elements of a Successful Facebook Fan Page”
Do you think being a “Fan” equates to being an advocate of your brand?
Do you think that Facebook’s recent changes have improved and created a more suitable space for companies to exist?