Still having difficulty convincing your boss/CEO that venturing into social media is a good idea?
Is your company still worried about dipping their toes into the online space?
Are they still scared to hear what their customers really think?
Well good news, it seems that “executives are warming up to social media usage in the workplace” – well in the US at least.
Geoff Livingston in his post “Getting Social Media Approved By Your Boss” – has some great tips in the meantime, such as starting off as a pilot, keeping it low cost, and to have measurable goals.
Oliver Blanchard’s presentation “Basics of Social Media ROI” is also well worth a look, if you are campaigning for social media in your company.